What they never taught you about women’s health.

JJ Virgin is a triple-board-certified nutrition expert, Fitness Hall of Famer, 4-time New York Times bestselling author, Chair of A4M’s Profitable Practice Blueprint, and Chief Metabolic Health Officer for Lindora Metabolic Health and Wellness. She is the Nutrition & Fitness Speaker for Tony Robbins (Life Mastery and Unleash The Power), sits on the Advisory Board for the Integrative Healthcare Symposium, and is the Founder of the Health Business Growth Collective. A visionary in health and business, JJ is behind revolutionary concepts, like Muscle Changes Everything and Aging Powerfully, and has helped launch more NYT bestsellers and 7-figure health brands than any other leader in the industry. She’s appeared on Dr. Phil, The TODAY Show, PBS, TLC, and more, and her podcast Well Beyond 40 has surpassed 23 million downloads.

The Metabolism Fix: Restore Your Body’s Ability to Build Muscle and Lose Fat Faster

If you’ve been told that a slowing metabolism is just part of aging, it’s time for a new conversation. In this transformative session, JJ Virgin shares why muscle is the ultimate metabolic currency and how a Muscle-First™ approach can help you reclaim energy, improve body composition, and age powerfully. Through her Build. Burn. Balance.™ Framework, you’ll discover the strategies that support muscle growth, fat loss, metabolic flexibility, and hormonal health-so you can stop fighting your body and start working with it.

• Why your metabolism probably isn’t slow-and what really changes after 40.
• How building muscle becomes the fastest path to burning fat and improving metabolic health.
• The three biggest mistakes preventing women from restoring their metabolism.
• The Build. Burn. Balance.™ blueprint for improving body composition, hormones, and energy.
• Simple, high-impact strategies you can implement immediately to build muscle, lose fat faster, and age powerfully.

At 21, Jana Danielson was on 11 medications, incontinent, in chronic pain, and told it was all in her head. At 52, she is the healthiest, most vital version of herself she has ever been, and she has spent the three decades in between proving that story doesn't have to be the exception. A mom of three, married to her high school sweetheart, and splitting her life between the beaches of Mexico and the prairies of Canada, Jana is a Pilates Master Instructor, former owner of a successful Pilates Studio and Integrated Health Therapies Clinic, two-time Amazon International Bestselling Author, and the creator of the Cooch Ball, the world's first pelvic floor fitness tool for women. Her message is simple and non-negotiable: the leaks, the pain, the pleasure that quietly disappeared, these things are common. They are NOT normal. And you were never meant to 'just manage them'.

Over 60,000 Cooch Balls sold. More than 100,000 women moved from pelvic floor pain to pleasure. Three minutes a day. Root cause, not another strategy to cope. This is what women's vitality actually looks like, and Dallas, she's coming to show you yours!

Natalie Jill is a Midlife Health Detective and Fat Loss Expert who has revolutionized how women approach health optimization, longevity, and aging. With her gift for simplifying complicated health topics into “girlfriend-to-girlfriend” real talk, she empowers women in their 40s, 50s, and 60s to transform their bodies, reclaim their vitality, and become the health detectives of their own lives. As the creator and host of the top-rated podcast Midlife Conversations®, Natalie Jill is changing cultural narratives around age, potential, and possibility. At 55, she serves as a living example of what is possible when you throw out the old midlife rulebook and embrace this chapter with the right mindset, science, and strategies. Her proven methodologies, including her signature program The 7 Day Jump Start® and her Total Body Thrive coaching, have transformed over 250,000 women’s bodies and health. Her expertise has earned her two best-selling fat loss books that sold out in stores nationwide, numerous television appearances including The Doctors, and speaking engagements around the world. With a global community of more than 3 million followers, Natalie has been recognized as one of the world’s top health and wellness thought leaders. She is known for her work at the intersection of fat loss, hormones, longevity, gut health, heart health, and midlife identity.