Let’s get real, girlfriend: your vulva deserves more than a generic, off-the-shelf lotion that was never designed for delicate, hormone-sensitive skin. Yet so many women reach for whatever’s available in the drugstore aisle—only to end up irritated, disappointed, or more confused than when they started.
As a triple-board-certified OB-GYN and someone who’s personally walked through early menopause, I’ve seen it all. I created Julva® because there simply wasn’t a product I trusted for my own intimate skin—and I wanted every woman to have access to the same level of safe, effective care.
But before we get to solutions, let’s talk about why your vulva is different from the rest of your skin, what’s really hiding in most drugstore creams, and how you can upgrade your intimate wellness—starting today.
Did you know your vulva is one of the most sensitive, hormone-responsive parts of your entire body?
It’s not just “regular skin.” Here’s what makes it unique:
Thinner and more sensitive than other areas, especially as you age or move through perimenopause and menopause.
Highly vascular, meaning it absorbs everything you put on it much faster than anywhere else.
Full of hormone receptors for estrogen, progesterone, and especially DHEA.
Prone to dryness, irritation, and loss of elasticity as hormone levels drop.
That means even “gentle” body creams or basic moisturizers can cause real problems when used on vulvar tissue.
I see women every week who come in with burning, itching, or even infections—only to find out their “sensitive skin” lotion was the culprit.
Hormone Shifts = Skin Shifts
As we move through perimenopause and menopause, our estrogen and DHEA levels decline. The result?
Your vulvar skin becomes thinner, drier, and sometimes even fragile. This can lead to soreness, painful intimacy, or a loss of the comfort and confidence you once took for granted.
But here’s the good news: with the right support, you can nourish this delicate skin, restore moisture, and feel like yourself again.
What’s Really Hiding in Most Drugstore Moisturizers?
It’s easy to grab whatever’s on the shelf—especially when you’re desperate for relief. But so many over-the-counter creams contain ingredients that simply don’t belong anywhere near your most intimate skin.
Let’s break down a few common offenders:
Even “unscented” products can contain masking agents that irritate this delicate area.
Fragrance allergies are one of the most common reasons I see vulvar dermatitis in my practice.
These preservatives are known hormone disruptors—and are banned in several countries.
If you’re trying to balance your hormones, the last thing you want is a daily dose of xenoestrogens.
Petrolatum and mineral oil may trap moisture, but they can also trap bacteria and disrupt your natural flora.
This can lead to infections, odor, or ongoing irritation.
Your vulva and vaginal area have a natural acidic pH (typically 3.5–4.5).
Most body creams and lotions are formulated for the skin on your arms or legs (pH 5.5–7).
Using them “down there” can disrupt your healthy microbiome and increase the risk of yeast or bacterial infections.
🔎 BOTTOM LINE: If the label isn’t designed for intimate skin, it doesn’t belong on your vulva.
The Risks of Using the Wrong Products “Down There”
I wish I could tell you these are rare problems. But every week, I treat women for issues that started with a seemingly “harmless” lotion or cream.
Here’s what can go wrong:
Chronic irritation or itching that doesn’t respond to treatment
Contact dermatitis (redness, burning, swelling)
Recurrent infections (yeast or bacterial vaginosis)
Increased pain or microtears during intimacy
Disrupted hormone balance from xenoestrogens
The emotional toll is just as real.
So many women tell me they’ve started avoiding intimacy, wearing only loose clothing, or feeling less confident—all because of ongoing discomfort.
You deserve better. You deserve daily comfort, confidence, and real solutions.
What to Look For in a Safe, Effective Vulvar Moisturizer
You deserve a formula that’s:
Free from hormone disruptors
Designed by a women’s health expert
Nourishing for aging and hormone-sensitive skin
Supportive of moisture, elasticity, and comfort
Clinically tested and loved by real women
You wouldn’t use anti-aging face cream on your eyes if it wasn’t safe—so why use just any product on your vulva?
Intimate skin needs specialized care.
I created Julva® because I couldn’t find an intimate moisturizer that checked all my boxes.
It’s a non-prescription, hormone-free, DHEA-based cream designed specifically for your vulva.
What Makes Julva® Unique?
🌸 Clean, Natural Ingredients:
DHEA
(derived from wild yam):
Supports skin resilience, elasticity, and the appearance of youthful tissue
Alpine Rose Stem Cells:
Moisturize and rejuvenate delicate skin
Coconut Oil, Shea Butter, Emu Oil, and Vitamin E:
Provide rich, lasting hydration without irritation
Julva is formulated for daily use and is safe for women in perimenopause, menopause, and postmenopause.
It’s also suitable for anyone with sensitive skin who wants to avoid unnecessary chemicals.
🔬 FDA-Compliant Note: Julva is a cosmetic designed to moisturize and support the appearance of skin. It is not intended to diagnose, treat, or cure any medical condition.
How to Use Julva®
A little goes a long way. Here’s how to apply:
Use about 1/8 tsp once per day
Apply externally to your vulva (not internally)
Wash hands before and after use
Safe to use before intimacy for added comfort
💡Pro tip: Many women use Julva in the morning as part of their self-care routine. It’s your daily intimate moisturizer—like a lip balm, but for your lady lips.
What Women Are Saying About Julva
“This is not a luxury—it’s a necessity. I feel like myself again.”
“I’ve gifted Julva to three of my friends. We’re all obsessed.”
“My gynecologist noticed the difference during my checkup. Enough said.”
And for so many women, comfort isn’t just about moisture—it’s about reclaiming confidence, intimacy, and a sense of self.
Why DHEA and Alpine Rose? The Science Behind Julva’s Ingredients
DHEA: Your Skin’s Best Friend
DHEA is a natural hormone that supports skin resilience and tissue repair.
As estrogen and DHEA levels fall in perimenopause and menopause, vulvar tissue can lose its plumpness, moisture, and elasticity. Topical DHEA helps restore what’s been lost—without systemic side effects.
Alpine Rose Stem Cells
This rare flower thrives in harsh Alpine climates, developing powerful self-repair and hydration abilities.
Alpine rose stem cells help protect intimate skin from stress, dryness, and aging—making them a perfect fit for daily vulvar care.
Nourishing Oils & Vitamin E
Coconut oil, shea butter, emu oil, and vitamin E are gentle, non-irritating hydrators that support a healthy skin barrier while soothing irritation.
Practical Tips for Everyday Intimate Skin Care
Keep it simple: Wash only with water or a gentle, unscented cleanser
Moisturize daily with a vulva-specific product
Wear breathable cotton underwear and avoid tight clothes
Change out of wet workout gear quickly
Avoid douching or scented wipes
Stay hydrated and eat a hormone-friendly diet
If you experience persistent discomfort, pain, or changes in skin color or texture, always consult your healthcare provider. Sometimes, symptoms can signal infections, lichen sclerosus, or other conditions that require medical care.
Why Drugstore Creams Aren’t for Vulva: A Deeper Look
Let’s get honest about marketing.
Drugstore brands are designed for the masses, not for your unique hormonal needs.
They often tout “gentle” or “for sensitive skin” but rarely back it up with clinical testing on vulvar or postmenopausal tissue.
And let’s face it—most gynecologists wouldn’t use them on themselves!
You and your vulva deserve better.
Julva vs. Drugstore Creams: A Side-by-Side Comparison
Real Women. Real Results.
Women in their 30s, 40s, 50s, 60s, and beyond have made Julva part of their daily routine. Whether it’s dryness after menopause, discomfort from hormonal changes, or simply wanting to feel more confident—Julva is changing lives.
Common Concerns About Vulvar Moisturizers—Answered
Q: Is Julva safe for daily use?
A: Yes. It’s designed for long-term use to keep skin moisturized, supple, and comfortable. Most women notice improvements within days to weeks.
Q: Can I use Julva with hormone therapy?
A: Absolutely. Julva is non-prescription and can be used alongside other treatments. Always check with your doctor if you have specific medical concerns.
Q: What if I’m sensitive to products?
A: Julva is free from parabens, synthetic fragrances, and dyes. Most women with sensitive skin tolerate it well, but always patch test before full use.
Q: Is there a hormone-free version?
A: Yes! Velvè is our hormone-free, plant-based option.
Q: What if I don’t know which product is right for me?
A: Take the Vajayjay Quiz for a personalized recommendation.
Q: Is Julva safe for daily use?
A: Yes, it’s designed for ongoing comfort and support.
Q: How long until I feel results?
A: Many women notice improvement in comfort and hydration within a week, with continued benefits over time.
Q: Can I use Julva if I have lichen sclerosus or other skin conditions?
A: Always consult your healthcare provider for any diagnosed skin condition. Julva is designed for healthy skin but may be soothing for some mild irritations.
Q: What’s the best vulvar moisturizer for menopausal women?
A: Look for products created specifically for intimate skin, like Julva®—free from hormone disruptors and designed for your needs.
Q: Why are drugstore creams not safe for the vulva?
A: Most contain fragrances, hormone disruptors, and the wrong pH for healthy intimate skin.
Q: How do I choose the right intimate moisturizer?
A: Always check ingredients, avoid “for body” labels, and consult with your healthcare provider if unsure.
Take the Next Step Toward Intimate Wellness
If you’ve been:
Avoiding intimacy because of discomfort
Feeling less confident in your body
Relying on drugstore products that just don’t work...
It’s time for an upgrade.
💗 Start with the Julva Trial Pack.
You’ll get 7 days of gentle, effective support—plus a free eBook on feminine wellness.
Or take our Vajayjay Quiz to get a personalized recommendation.
You deserve to feel good in your skin—especially the most sensitive parts.
“Menopause is mandatory. Discomfort is not.” You were made for comfort, confidence, and connection. Let’s start there.
